Society Annual General Meeting
was held in Montreal on July 14th, 2006

Directors elected to the Society Board of Directors for 2006-2008 at the July AGM:

Newfoundland & Labrador: Roy Joan Church, Joan Church,  St. John's
Prince Edward Island:   Wendell Brown, Edythe Brown, Charlottetown,
Nova Scotia:  Bob Ruohoniemi,  Inge Ruohoniemi,
New Brunswick:   Alan Clays, Doreen Clays, Saint John,
Quebec:   Gary Geldart, Maureen Geldart, Pierrefonds,
Ontario:   Bill Taylor, Bonnie Taylor, London,
Manitoba:   Lorraine Kozera John Kozera, Oakbank,
Saskatchewan:    Martin & Terry Mallard, Saskatoon
Alberta:   Norm & Loretta Demeule, Fort Saskatchewan
British Columbia:   Chuck & Marguerite Jordan, Coquitlam
Territories: Marion Knight, David Knight

Society Executive for 2006-2008
President:  Alan Clays, Doreen Clays
Vice-President: Gary Geldart, Maureen Geldart
Treasurer : Roy Curch,  Joan Church
Secretary Lorraine Kozera,  John Kozera
_______________________
 
Domain Names Available

Derivatives of three registered domain names are available for Federation, Association or Club use; contact the Society at info@squaredance.ca

These are: www.squaredance.ca www.squaredancing.ca and www.rounddance.ca Provincial websites include:
BC www.squaredance.bc.ca; MB www.squaredance.mb.ca;
NB www.squaredance.nb.ca; NS www.squaredance.ns.ca;
QC www.squaredance.qc.ca; & MB www.squaredance.mb.ca;
PEI www.csrds.ca/pei; SK www.sksquaredance.ca and
ON www.squaredance.on.ca
                                  _______________________

Society Head Office & Mailing Address:
Canadian Square & Round Dance Society
c/o Lorraine & John Kozera
115 Holly Drive, Oakbank, MB R0E 1J2
_______________________

News/Website Editor: Marion Knight
410,100 Queen St., N., ON N2H 2H6
(519) 570-9208 E-mail: info@squaredance.ca
and Lorraine Kozera & John Kozera
115 Holly Drive, Oakbank, MB R0E 1J2

Society Board Update

The Society Board of Directors met July 12,14 & 15, 2006 in Montreal. The items discussed included:

Conventions:
2008 16th National Convention will be held in London July 17, 18 & 19, 2008 at London Convention Center.  Email:convention2008@squaredance.ca  Website: http://www.swosda.ca/2008/ Are you registered?

2010 The Society Board of Directors approved the bid from The square dance clubs of Halifax to hold the 17th National Convention July 29, 30, 31st. 2010 in Halifax, NS at the World Trade & Convention Centre/Metro Centre Complex. .Email:   Website: http://www.chebucto.ns.ca/Culture/SRDFNS/Con2010/Welcome.htm 

Donation, Memorial & Endowment Fund
The Board approved the implementation of a Special Donation, Memorial & Endowment Fund. This will enable donations to be made to the Society for projects furthering the advancement of the activity, including caller/leader training, promotion, etc.

Bursaries
Clubs and Associations are reminded that the Society offers Bursaries for caller/ leader training courses. Those attending such courses/ workshops should be encouraged to apply. Let's use this funding to advance the activity!

Marketing
Marketing and promoting the activity! Use the  toll free number 1-866-206-6696 and email: info@squaredance.ca to enable new dancers to inquire about dancing possibilities and ask about planned new dancer classes, obtaining more information on the activity, etc. The Society encourages all Federations, Associations and Clubs to publicize this number as part of their advertising, news articles along with their local phone number and website information.
DVD, "Dancing Keeps You Young" has been reproduced by all Provinces. Most Associations have all clubs using the 'DVD" to promote square dancing.

Copies and summaries of Board and AGM and Committee meeting minutes and/or reports are available on the Society website. A hard copy of these minutes may be obtained (at a cost) from the Society Secretary. See the website for details.

The next Society Board of Directors meeting will be on Sunday, November 26th, 2006via telephone conference call.
The 2007 AGM will be held in November, 2007 in Saskatchewan.

The Canadian Square & Round Dance Society approved Nova Scotia bid to host the Convention.2010  For more information contact: Dottie & Gary Welch      dwelch@orion.stmarys.ca  or
Bob & Inge Ruohoniemi 

 

CANADIANS INVITED TO

“DISCOVER A NEW SONG AND DANCE ROUTINE”
 Brian Elmer, B.C.

Viewers of specialty cable television channels on both the Shaw and Rogers systems in Canada, such as A&E, TLC & CNN, have been invited over the Summer to “Discover a New Song and Dance Routine:  Modern Square Dancing… for fun, fitness and friendship.”  A 30 second public service announcement with that message has been showing in over 2 million homes across Canada on those cable systems.

The timing coincides with the start of new dancer sessions this Fall scheduled for many towns and cities all over the country.  In many cases, the first few instructional sessions are free which gives newcomers a chance to give it a try and see how they like it. 

Presented by the non-profit Canadian Square and Round Dance Society, the tv message features dancers enjoying the activity and saying what they like most in testimonial fashion.  One couple appreciates the opportunity to be together in a recreation, another identifies the exercise element, a Dad tells how his whole family participates, a young dancer exclaims “square dancing’s fun!” and a male dancer beams with a big smile while he’s heard to say that he can’t believe how much he enjoys it.  The Society and its member organizations want the public to know that this non-competitive social recreation is available and accessible to all.

The fitness component of the square dance is notable.  It can be a regular source of pleasurable aerobic exercise because in just one dance session the feet can travel the equivalent of a 5 to 8 kilometre walk.

Most of all, modern square dancing is intended to be fun.  There are mental health benefits in it too.  The laughter on the dance floor and the simple concentration required in the dance help to relieve stress and tension.

What’s new and modern about square dancing is a result of an evolution.  Whereas the dance form used to teach patterns that the dancer could memorize, it now teaches individual calls that can be put together in an endless variety of sequences.  The dancer doesn’t know what direction he or she will travel until hearing the call and that makes for greater interest.  In addition, those calls have been standardized worldwide and grouped into programs of complexity, creating exciting opportunities to travel the globe and meet square dancers of other nationalities.  You choose the program that best suits the time you can devote to the activity.

The music heard on the square dance floor now spans from pop to country and show tunes to golden oldies.

While the recreation continues to identify with a western theme, the clothing can simply be dressy casual.  As dance skills are acquired, many want to dress up.  Some of the ladies enjoy wearing the traditional crinoline dress but others will select a long outfit called a Prairie skirt.  Long-sleeved shirts and pants are standard for the men but often those garments get classy once a guy masters the square dance.

The caller-teachers who do the square dance instruction say that one of the most frequent comments from newcomers to the activity is that they wish they’d discovered it sooner.  Men are usually reluctant to learn, often thinking themselves as having two left feet when it comes to conquering intricate dance steps.  Square dance instruction teaches nothing more than a shuffle to the rhythm of the music because the hands and arms make the directional changes.  The man doesn’t have to lead his partner as in ballroom dancing.  Also of interest to men is the mathematical nature of the dance form where each group of eight dancers in the square progress through many symmetrical figures to wind up back where they started.

Many Canadians are already familiar with various multi-day square dance events that occur in their community or nearby.  Every two years a national square dance convention takes place in a different city than the one before.  The most recent Canadian National Square and Round Dance Convention was held in Montreal, Quebec, and it attracted 2000 dancers.

More information about modern square dancing in general or how to locate the new dancer session nearest you can be obtained by calling toll-free:  1-866-206-6696 or surf the web site:  www.squaredance.ca and click in the left column on “New Dancer Info."

Now that the hard work of producing the DVD is over, we must turn our attention to helping everyone understand what it is all about and encouraging them to come up with creative uses for it.

The Juhala  DVD called "Dancing Keeps You Young" is now a reality thanks to a lot of hard work and dedication by Lloyd and Brenda Juhala and support from the BCS&RDF and the Canadian Society.  One copy for each club was given to representatives from each region and permission was given for each club to make as many copies of it as they wish.  If you have not yet received your copy or if you are unable to make your own copies, contact us and we will try and help you out.

Now that the hard work of producing the DVD is over, we must turn our attention to helping everyone understand what it is all about and encouraging them to come up with creative uses for it. This letter is a start in that direction.

The content of the DVD reflects a response to recent research indicating that our best chance of success is to target the baby boomer generation (born between 1946 and 1964). We simply do not have the budget resources to make a DVD or DVDs that would appeal to everyone - families, youth, singles, gays, etc.  There was a need to focus on the area where we would have our best chance at success.  It is very important for the current dancing population to put aside their beliefs and take heed to what all the research is telling us.

Many of the Boomers are now "empty nesters" who have more time available for recreation than they did during their child raising years.  Research warns us however, that Boomers are not motivated in the same ways as previous generations.  They think and act differently.  Jim Hensely, a marketing expert involved in research done by CALLERLAB, mentioned that Boomers are "a media oriented generation brought up on the immediacy of radio and television and Kellogg's Frosted Flakes, with the sugar already on the cereal."  Furthermore he pointed out that research revealed them to demand quick results, such as shorter square dance instruction periods.  They are a health-conscious group and they envision themselves as up to 20 years younger than they actually are, expecting to live long. For the most part, they have no interest in taking group lessons or attending group functions.  That sounds rather gloomy, doesn't it?  But the most important fact in the research was, that once they are involved, they react like everyone else and come to appreciate the sense of fun and community that dancing affords. We just need to find a way to encourage them to try the activity once and to make sure their first experience is a positive one.

With this research in mind, the DVD was carefully crafted to show, in just 11 minutes, that:

* Square dancing is a healthy activity, both physically and mentally.
* It is an activity that couples can do together.
* It uses a range of music, not just old fiddle tunes.
* Square Dancing is easier to learn than social dancing.
* While square dance clothes are still used, you can participate in casual clothes.
* You will connect with others and make friends.
* Square Dancing can be fun.

This DVD accomplishes the goals that were set out.  It talks directly to the Boomer who thinks that square dancing is hokey.  It hits its target.

However, it is important to realize that it is not a magic wand; it is just another tool to help us. Whether it accomplishes anything in the area of recruitment and promotion is now up to the dancers, clubs and associations.  They can leave the DVD on the shelf while negatively grumbling and complaining about the money spent or they can pay attention to the research and choose to be positive.  They can pick up this new promotion tool, focus on its merits, brainstorm ideas, and go to work with it or they can choose not to.

When the DVD was handed out, it included a purple paper insert that gave various suggestions on how the DVD could possibly be used.  If you did not receive this insert, you can print a copy off the Federation web site as mentioned below.  But as Brian Elmer says, "The uses can be as big as your imagination."  This is true of all the available promotion tools.

It is very difficult to get all dancers and leaders to agree on anything.  We all have our own opinions but it is hoped that most dancers and leaders will find it encouraging receiving a new tool that can be added to the promotion tool box.  It is important to have a variety of tools to work with because not all tools will work in every situation.  Recruiting requires a positive attitude and a willingness to try new approaches.  Hopefully the DVD will be of assistance.

Toll Free 1-866-206-6696for Square & Round Dancing Activity Across Canada

This:
· Provides a telephone contact for those interested in learning more about the activity in and across Canada and assist those interested in learning more about the activity and/or starting to dance to be able to get information on the location and timing of clubs with new dancer classes and answer questions about the activity;
· Streamlines and eliminates the need and cost for multiple 1-800 numbers for each province or area;
· Assists visiting dancers to find locations for dancing;
· Complements website information of the Society, Federations, Associations and Clubs; and Add profile to the activity;
· Enables Federations and Associations to list and advertise 'Square/Round Dancing' in the Yellow Pages of their important areas (at their cost) and where they decide it is warranted; and
· Complements public service advertising (present and proposed new) on radio and TV (having these ads without effective means of contact by listeners would not be productive) and complement the present Society website with a phone contact.

Listings:
· 1-800 numbers are listed for no cost in 1-800 listings and on Bell 1-800 website.

Publicity and Implementation:
The Society, Federation, Association and especially local Clubs are encouraged to publicize the availability of the 1-866-206-6696 number on brochures, demos and other events, activity web sites, Chambers of Commerce, Municipal Offices, etc. along with their local phone number and website information. People can only call if they know the number. Publicize for maximum effectiveness for Fall 2004 recruitment!

Check the Society website at www.squaredance.ca or contact Square Dance Canada at 1-866-206-6696 or Email info@squaredance.ca for information on new dancer classes and more information on the activity.

Calls received will be forwarded to the provincial contacts for their action and response to the individual calls.

Modern Square Dancing Public Service Ads on Cable TV

The P.R./Promotion Committee of the Canadian Society has pursued a wonderful opportunity to competitively position our recreation against other leisure time pursuits. Starting July 5th, 2004, a 30-second square dance TV commercial began to appear on nine select specialty cable television channels on both SHAW and ROGERS cablesystems across Canada. The SHAW system will continue to show the message as a public service announcement (p.s.a.) until the end of September. On ROGERS cablesystems it has an extended run until Christmas. Of particular note is that it's all free of charge.

The specialty channels involved are A&E, CNN, CNN Headline News, TLC, WTBS The Super Station, CNBC, SpikeTV, The Golf Channel and Speed. These signals originate in the U.S. and every hour two minutes is made available for U.S. cable  casters to insert commercial content. In Canada, cable casters cannot insert commercials and must instead originate promotions for their programs and services, promotions for other broadcast stations or public service announcements.

While the p.s.a. is only showing on cable sytems operated by those two providers, a sizeable part of Canada is seeing our message. The SHAW system covers Sault Ste. Marie, Thunder Bay, Winnipeg, Saskatoon, Edmonton and Calgary (with some exposure in nearby Red Deer and Lethbridge). In British Columbia it reaches viewers in Vancouver, Duncan, Nanaimo, Parksville, Victoria, Chilliwack, Castlegar, Kelowna, Penticton, Vernon, Kamloops and Prince George. The ROGERS system covers Quebec, New Brunswick, Nfld. & Labrador and parts of southern Ontario.
The television p.s.a. uses the CALLERLAB brochure theme "A New Song and Dance Routine." It opens with the video titling: "A New Song and Dance Routine" while a female voice says "discover a new song and dance routine!" Later, the words "Modern Square Dancing" spin out on the screen while the announcer says "discover modern square dancing for fun, fitness and friendship." To close, wording supported by the voice reads "New Dancer Sessions" and shows various ways to seek information from the Society by toll-free telephone, the web site or by e-mail.

This commercial, used as a public service announcement, appeared at random on nine different cable TV channels in BC between August 24th and September 28th in 2003. In August, the PSA was seen 774 times. In September it ran 2,565 times. The square dance message was beamed through various specialty cable TV shows on 3,339 occasions.
Since August 1st, 2004 the Society has received 2-4 email and 2-4 1-866 inquiries per day about New Dancer Dancing! Advertising works!

The Public Relations/Promotion Committee of the Canadian Society urges Clubs, Associations and Federations across the country to ensure that details on new dancer sessions and general dance information is up to date on websites and list telephone contact people. Local clubs are also encouraged to enhance the benefits of the TV ads by letting the public know there are local clubs that would welcome anyone interested in dancing. This could be done by inserting ads in local papers.

What Do We Get For Our Membership??

o Third Party Liability Insurance coverage in the amount of $5, 000,000.00 for all the Dancers, Callers & Cuers, Clubs, Associations (Zones), Federations, Halls, Directors (Board Members).The intent of the insurance is to protect members from claims by a third party for bodily injury, death, or damage to property. Settlements usually result from legal action, although small claims may be handled by the insuring company without the involvement of the legal system. Certificates of Insurance are issued to assist in confirming to providers of facilities that the Club has Third Party Liability Insurance coverage. Ability to obtain a Named "Certificate of Insurance", covering the owner/renter of the premises used for dancing.

o Directors & Officers Liability Insurance coverage of up to $2,000,000.00 worth.This protects the member organizations (Canadian Square and Round Dance Society; Canadian Square and Round Dance Society Conventions; and member Federations, Associations, Clubs and their member Directors & Officers) and members Callers, Cuers and Leaders and Employees for any breach of duty or wrongful act which results in a claim against them.

o Bursaries and Leadership Training Grants to assist in training callers, cuers and instructors for our activity. .

o Promotion and Marketing of our activity by the Society PR Committee has a very active Public Relations program. The Committee is very active in a variety of projects to promote the activity across Canada and to assist Federations and Associations in New Dancer recruitment. This includes a number of special projects and the Toll Free 1-866-206-6696 number to assist those interested in learning more about the activity and/or starting to dance. They will be able to get information on the location of clubs with new dancer classes, and questions answered about the activity. It will also assist visiting dancers to find locations for dancing. The Society also maintain a very active and complete website - www.squaredance.ca

o National Square & Round Dance Conventions and start up funds for National Convention Committees up to $5000.00 as well as funding for International advertising.

o Ability to make donations to a Society 'Special Donation, Memorial & Endowment Fund' This will enable donations to be made to the Society for projects furthering the advancement of the activity, including caller/leader training, promotion, etc.

Through your membership in the Canadian Square & Round Dance Society (CSRDS), you are supported with a Third Party Liability Insurance Policy and a Directors and Officers Liability Insurance Policy. 

Third Party Liability Insurance of $5,000,000 is provided as a benefit of membership in the Canadian Square & Round Dance Society. The insurance is to protect members from claims by a third party for bodily injury, death, or damage to property. Settlements usually result from legal action, although small claims may be handled without legal action. This third party liability insurance has been a part of the square and round dance movement for many years. 
"Third party" means someone else outside the dancing organization or the insurance company. It can be: the owner of a hall or building rented for dancing; an organization we deal with to buy something, or obtain some service from, or provide some service to.  The policy also includes "cross liability" so that someone within the square and round dance movement can take legal action against someone else within the movement. 

Who is Protected?  The words "named insured" includes: 
       a. The member organization (e.g. Society, Federation, Association, etc.), its directors, members, employees; and/or, 
       b. All member organizations (federations, associations, etc.), their directors, members, & employees; and/or, 
       c. All member clubs, their directors, members, and employees; and/or, 
       d. All member callers, cuers, leaders, instructors; and/or, 
       e. All dancers who are members; and/or, 
       f. The owner of the premises used for dancing, if the owner so requests. 
Note: Only members in good standing and that have paid the required Society membership fee for that year are covered by the policy. Someone who danced in a club ten years ago and is no longer a member would not be covered. 

For insurance purposes in the event of an accident or incident (caused by a third party), two facts must be proven to establish protection of a member under the policy: 
       1. The organization or individual was a member at the time of an accident or incident; and,
       2. The accident or incident occurred during a dancing related activity. 
For a club sponsored activity, it is the responsibility of the club executive to establish the two facts outlined above. The Club's membership responsibility can be accomplished by maintaining a membership list of individuals. For an open dance, or a dancing related activity attended by more than one club, it is the responsibility of the organizer of the event to establish attendance at the activity, and if required, the home club of an individual to establish Society membership. For these club or open dances a dated sign-in book/guestbook/sheet, or dated attendance book provide an acceptable method.  For a dancer traveling outside Canada who is involved in an accident or incident (caused by a third party), the home club shall be responsible for establishing Society membership, and the dancer involved for establishing proof the accident or incident occurred during a dancing related activity. 
Where required, a copy of a Named Insured Certificate can be obtained covering the owner/renter of the premises used for dancing.  See the Society web site for more details. 

In the event of an accident or incident, members should render first aid and assistance as considered practical in the situation. If warranted, emergency services should be contacted. At the first available opportunity, notification should be given by phone to the person handling the membership duties for the Federation. It should be followed up in writing providing the details of the accident or incident as follows: a) How, when, & where the occurrence took place; and b) Names & addresses of any injured persons & witnesses. 

The Canadian Square & Round Dance Society's insurance coverage of its members includes Directors and Officers Liability Insurance. This covers all Society members of:  Canadian Square & Round Dance Society Directors and Officers;  Canadian Square & Round Dance Society Conventions;   Federation Directors & Officers;  Association Directors & Officers; 
Club Directors & Officers;  and members Callers, Cuers & Leaders. 
This Directors and Officers Liability ($2,000,000) protects the Entity, Directors & Officers and Employees for any breach of duty or wrongful act which results in a claim against them. 
Directors & Officers means any duly elected or appointed Director or Officer of the CSRDS while acting within the scope of his/her duties.  Wrongful Act means any breach of duty, neglect, error, misstatement, misleading statement, omission or other act done or wrongfully attempted by the Directors or Officers in the discharge of their duties solely in their capacity as Directors and Officers. 
Claims would include a decision by a director or officer of a club which in turn results in the bankruptcy of that club, the club would be covered if a lawsuit should arise because of the wrongful decision causing the bankruptcy. Other claims would involve the defence costs associated with an apparent wrongful dismissal of an employee, etc. 

The insurance policies are held by the Director responsible for Membership & Insurance. For details or further explanation on the above and beyond what is set out in the Certificate of Insurance, contact this Director and see the Society web site www.csrds.ca 

Bottom line, even if it was the only benefit of membership in the Canadian Square & Round Dance Society, the insurance policy would make the membership worth having! 
Contacts: Gary Geldart, Board Director responsible for Membership & Insurance  Email: mgkdisodo@sympatico.ca
                    Insurance Company Contact Person:Susan Fedyck @ Aon Reed Stenhouse Inc   E-mail: susan.fedyck@aon.ca 

Friendship Song - New Second Verse
Southwestern Ontario recently held a contest to find a second verse to the Friendship Song. The winners, Dean & Mary Ellen Anderson of Strathroy, Ontario wrote:

Let's all join hand in friendship for everyone to see.
Remember that a stranger is just a friend to be.
Hold fast your hands in friendship for many years to come.
This Friendship Ring will always bring good fun for everyone.

New 2nd Verse
Let's all join hands in friendship so everyone will know,
We want and need each other to make our circle grow,
Hold fast our hands in friendship, make room for everyone.
This friendship ring will surely bring much joy for years to come.

* "Meet & Greet" Class Members at the door upon arrival.
* "Make Class Members Feel Wanted" at the class.
* Do not talk about the "Length of The Class". 
* Keep the class "FUN", especially for Class Members. 
* Make sure Club Members don't do their "Fancies" during class.
* If the Caller hasn't taught it during Class, DON'T DO IT. 
* Allow more time for "Mainstream" & "Plus" teaching. 
* Need better "Solo Rotation" to ensure All Single Class Members are dancing all the time. 
* Brief "Angels" on why they are there...To Dance with Class Members.
* Include Class Members in other Club Activities, ie parties, picnics, outings and other related Club Activities other than Square Dancing. 
* Try Two Classes an evening after Basics are taught.
* Conduct a "Club" Workshop after the class. 
* Reward Class Members for Perfect Attendance Each Quarter, ie, Free 11th, 21st, 31st, Graduation Dance..  
* Rotate Class Instructors Once A Month. Must be coordinated. 
* Have each Class Couple/Single assigned a Mentor Club Member, whose responsibility it would be to Greet their member(s) each Class Night, call them during the week to ensure they are going to be at the next Class Night, Call them if they miss a night to ensure all is ok, and, dance with them during the class to help them through difficult moves. 
* Coordinate with other clubs to ensure area Classes are on different nights. 
* Encourage Class Members to attend other classes in their area.
* Provide a list, with directions, to other Classes in the area. 
* After Mainstream, being promoting the Next Class with date, time & Place. Encourage current Class Members to start thinking about whom they might be bringing to the next class. 
* Graduate your Class Members into the Club at the Mainstream level, so you've got them in the Club and they are now part of all club activities.
* Once a quarter, go dark to visit another Class in your area. 
* Encourage Association Director's to Visit & Support the Classes (And Clubs) in their District. 
* Provide "Nice" certificates at Graduation time. 
* Appoint a Sheriff & Deputy from your Class Members to handle fines during class. Make sure class members know that all monies collected will go toward "THEIR" Class Graduation Party. 
* Encourage Kids. Offer a special "Family Price" to includes kids in class, but, make sure parents come with them so you are not providing a Baby Sitting Service. 
* Screen Your Club Angels, and ensure they are not "Grumps". 
* Callers should be more friendly toward Class Members. 
* Don't push "Square Dance Attire". They will come around when they, the Class Members are ready. 

* Make sure they "Caller" does not embarrass Class Member Members at anytime. 
* Ensure Club Members understand the learning process the class is going through, and don't get upset when Class Members make a mistake. 
* Dedicate Tips for Birthdays, Anniversaries, etc., to Class Members.
* Drop those dancers that are constantly breaking down squares. Don't hang on to them because you brought them, or, you like them. They will be more damage to your Class and run others off. 
* Include your Class Members in Refreshment Responsibilities. They will feel part of the group. 
* Invite Class Members to go out with Club Members after the Class for Coffee, Pizza, or whatever. 
* Program Hoedowns so as to ALWAYS include Class Members. 
* Encourage Class Members to attend other "Special" Class Level Dances. 
* Encourage Class Members during Plus to begin recruiting for the new class. (Couples For Couples Clubs & Singles For Single Clubs).
* Reward "Angels" for their Class Support by offering a "Free" Club Dance. 
* Have the Class at the end of Basics, Mainstream & Plus, vote for their favorite Angel, and reward that individual or couple. 
* Encourage Single Class Members to look for a "Partner" they can bring to the next Class. 
* Offer Square Dance Classes at local Community Colleges. 
* Ensure the Caller uses the call he just taught the Class in his next singing call. 
* Offer rewards to Club Members who bring in the most New Class Members, after the 5th Week. 
* Make sure that all your Class Night Activities are geared toward the Class. Keep Club Stuff for Club Nights, so as not to waste Class Time for Club Level/Member Activity, ie, Birthdays, Anniversaries, Awards, Etc. 

Note: The above are perhaps completely apparent to all who read them...but they can never be repeated often enough!  

Source: Newsletter #7 from Bill Heyman of Hanhurst's Tape & Record Service